Initial Memecoin Offering (IMO)

Overview

The Initial Memecoin Offering (IMO) is a fair-launch mechanism designed for creators and communities prioritizing equal access, anti-whale distribution, and sustainable post-launch dynamics.

Unlike bonding curve launches, all IMO participants pay the same price, including the creator. Participation thresholds and unlock milestones ensure accountability and community-aligned growth.

How It Works

  1. Token Creation: A creator launches a new memecoin on Memoo using the Fair Launch IMO format.

  2. IMO Setup: The creator pays a 0.008 SOL ($1) creation fee to prevent spam launches. A 24-hour token sale is opened at a fixed price, with a maximum raise of 66.6 SOL. Wallets may purchase between 0.05% and 0.5% of supply.

  3. Softcap Requirement: If fewer than 20 unique wallets participate before the sale ends, all contributions are refunded automatically.

  4. Liquidity Deployment: If the sale succeeds, collected SOL is used to create and lock a liquidity pool on Raydium. No manual action is required.

  5. Creator Incentives: The creator receives 1% of total supply and earns 15% of all trading fees generated post-migration to Raydium.

  6. Token Unlocks: All creator tokens (both rewarded and purchased) unlock gradually based on time elapsed and price milestones achieved.

  7. MemooGecko Listing: Once graduated, the token is indexed on MemooGecko and can be tracked by users in real time.

Fair Launch Principles

  • No Pre-Mine or Insider Allocation: All tokens are sold publicly or awarded under fixed conditions. Creator allocations are capped and subject to unlock milestones.

  • Fixed Supply: Total token supply is predefined at launch. No minting or hidden reserves.

  • Equal Pricing: All participants, including the creator, buy at the same fixed price.

  • Wallet Limits: Purchase caps prevent concentration and enforce broad distribution.

  • Liquidity Locked: Liquidity is deployed automatically and locked on Raydium upon successful raise.

  • Refund Guarantee: If the minimum participation threshold is not met, all contributions are refunded in full.


Why Choose an IMO Over a Bonding Curve?

Bonding curves offer immediate access and flexible pricing. They suit projects focused on short-term speculation or fast market entry.

IMOs follow a stricter structure that aligns incentives around long-term participation, price stability, and community involvement.

The IMO launch model is more appropriate for projects that require:

  • Fixed entry pricing for participants

  • Clear distribution limits and anti-whale protections

  • Automated airdrop campaigns to support early engagement

  • Built-in post-launch incentives for presalers and creators

  • A verifiable creator commitment through milestone-based token unlocks

  • Stronger pre-launch filtering: creators must provide token name, ticker, image, description, and connect X account before the sale begins

This requirement reduces low-effort launches and improves transparency for buyers.

Recap comparison IMO vs Bonding Curve launch

Comparison
Initial Memecoin Offering (IMO)
Bonding Curve

Pricing

Fixed price for all participants

Dynamic price that increases with buys

Launch Input Requirements

Token info + X account link

Basic config only

Wallet Limits

Capped (max 0.5% of supply)

Uncapped

Protection

Requires minimum 20 buyers or everyone is refunded

No softcap or refund protection

Creator Reward

1% of supply

1% of supply

Creator Supply Pre-buy

Up to 25% of supply

No limits

Creator Token Unlocks

Based on token price and time milestones

Fully unlocked

Airdrop Campaigns

Supported before launch

Not supported

Post-Launch Fee Sharing

85% of trading fees shared with creators and buyers

90% of trading fees shared with creators and buyers

Duration

24 hours or until max raise reached

Remains open until 54 SOL raised

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